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“99 Ways to Attract New Clients”


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We’re in the process of rebranding and moving content to over to this page. Until the move is complete, you can find all of our visibility and marketing strategies in the blog section of this web site.

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All the best,

Lori Hardegree

How to Know When it’s Time to Hire a VA

Are there things in your business that you just hate doing, or that you regularly procrastinate about doing? If you said no, you’re lying, right? We all have those things that we either don’t like to do or that we are just not good at doing. Truth be told, there is often a lot of overlap in those two groups too. Unfortunately there are usually more than a few things on that list that need to be done to keep a business running smoothly. Most entrepreneurs know that at some point they are going to need to get some help, but making the decision to start outsourcing a few of those things you don’t like doing or don’t do well can be a real challenge. Usually I hear 2 resistance points come up when I speak with my clients about starting to outsource in their business. One is that it doesn’t make sense to pay someone to do what they can just do themselves. Another is thinking that they can’t afford to outsource. While those are logical concerns, let me ask you a few questions: Are you working too late? On weekends? Are your projects moving too slow because you’re getting caught up in all the details? Are things falling through the cracks and not getting done? Whether you answered yes to all or only one of those questions, it’s time to consider outsourcing.  The first step is identify the tasks that aren’t the best use of your time. Start writing down everything you do in your day and take note of how much time you spend on each... read more

The Benefits of Mindful Living

I don’t know about you, but the last few weeks have been rough. The world around us has been more stressful than usual. It’s been a challenge at times to maintain an outlook of positive expectation and gratitude. As entrepreneurs our attitude, outlook and energy level have a significant impact on the results we see in our business. That’s why a focus on mindful living is so important. Mindful living is about living in the present moment without judging yourself or others. For many people, mindful living is not natural; they tend to live on autopilot. The problem with this is that autopilot mode often amps you up, and not in a good way! For example, you’re driving to your favorite nail salon to get a manicure. You’re excited about treating yourself. But as you’re driving, you start thinking about the argument you had with your husband several days ago. Before you know it, you’re all fired up again. Instead of living in the current moment, you found yourself re-living the past. This makes it hard to move on and can lead you to carrying around anger and other unpleasant emotions.  Mindful Living = Cultivating A Judgement Free Zone Instead of reacting emotionally to situations like people do on autopilot, you can choose to focus on the current moment without letting your emotions take over. You might see a distressing story on the news. You feel angry and sad. But instead of reaching for your phone to hop on social media to share your outrage and find others to help fuel it even more, you stay in the moment.... read more

Which Clients Are You Meant To Serve?

Today’s blog post is written by my good friend and fellow marketing expert, Jill Celeste of the Celestial Marketing Academy. Jill has just released her book, That First Client, and for a limited time, you can grab it from Amazon for only $5.99. If you love this blog post, you’ll love That First Client! (Trust me: I’ve already read it!) Go to to learn more! Who is your ideal client? Some entrepreneurs will say “everyone!” while other entrepreneurs just don’t know. Here’s the thing: You must know who your ideal client is. Not knowing this information is a mistake (a huge mistake, in fact). Why? Because everything you do in your business is intended for your ideal client. And if you don’t know who your ideal client is, then how do you know if your products are the best for them? Or if your marketing copy is really speaking to them? Or that you’re using the right social media sites to reach them? You don’t. And that means your marketing is out of synch, which almost always leads to a less-than-successful business. The good news is that this problem is easily fixed! Here are three tips you can follow to figure out who your ideal client is: #1: Look at your past clients If you’ve been in business for a while, you can often isolate who your ideal client is by reviewing your past customers. Think about who you have served over the life of your business and answer this question: If I could clone my best, most wonderful customers, who would I clone? Sometimes making a list... read more

Five Steps to Reach Your Potential Clients on an Emotional Level With Persuasive Copywriting

When it comes to selling yourself and your brand, it’s essential that you understand that your potential clients want to do business with people that they know, like, and trust. This is even more important if you’re a service based entrepreneur. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results. This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take. Step #1: Identify Your Client Describe your ideal client as detailed as you can. You need to be specific about their fears, frustrations, and feelings. You need to think about what their desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies. Step #2: Share Your Experience Next, think about how you’re uniquely qualified to help your potential clients. Describe why you’re qualified. Here is where I see a lot of entrepreneurs get hung up. There are two ways to describe your qualifications: as a professional (education) and as a person (experience). Most entrepreneurs tend to offer proof of their qualifications in the form of diplomas, and number of years in business. Here’s the thing though, it’s your life... read more

No Writing Required: Create Compelling, Shareable Content Without Writing a Word

Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. Mention content creation or shareable content and their eyes glaze over! With few exceptions, most people simply do not like to write, so they find any excuse not to do it. And as you can imagine, their traffic suffers for it. The good news is,if you hate to write or feel you’re just not good at it, there are plenty of other ways to create shareable content on a regular basis without ever putting your fingers to a keyboard (much). Crowdsource Guest blogging is a fantastic way to both generate content and get in front of a whole new audience. Other bloggers, marketers, business owners and service providers are looking for ways to grow their audiences, and many of them would jump at the chance to appear as a guest on your blog. It’s a win/win for both of you. Not into guest blogging? What about a text interview or cross-blog conversation? Simply supply a list of questions to your interviewee, and post her responses. The interview format is perfect for introducing your audience to someone they might want to get to know better. A cross-blog conversation requires a little more work on your part, but it can be a fun way for your readers to get to know you a bit better. A cross-blog conversation is exactly what it sounds like: a discussion that takes place on two different blogs,... read more

How to Speed Up Your Content Creation

One of my favorite strategies for helping entrepreneurs increase their visibility, grow their online presence and get more clients is through blogging. Or if you want to get technical about it, through content marketing. Unfortunately it’s not always something my clients get excited about doing! One of the reasons that they may feel resistant to embrace content marketing is that it can be time consuming. Lots of my clients are always on the lookout for ways to speed up their content creation. Content is the currency of any online business. Content attracts new clients, helps get you noticed on search engine results pages, and helps build a loyal following. But content takes time to create! Although you should never rush your online content, there are some ways to ensure you create it as quickly as possible without sacrificing quality… Don’t Constantly Edit The first time you draft a new piece of content, let the words flow without editing as you go. Write your entire first draft before you look for any spelling mistakes or potential changes. Most people tend to edit as they go along, and again at the end. This is a waste of time and will often halt the creative “flow”. Eliminate Distractions When you know it’s time to write your content, make a point to eliminate distractions. This might seem obvious, but are you really doing it? Many people tend to keep their Facebook, Twitter, email, and so on open on their browser while they’re writing. Even if you don’t check them, notification sounds affect our concentration. Find a quiet place where you can concentrate, and only have... read more

Why Email Marketing Still Works for Online Business

Social media gets a lot of buzz as a marketing tool, but it may not be the most powerful tool in your marketing arsenal. Many people wonder what place email marketing holds in a noisy social media world. Some may even question if they still need email marketing, but there are many reasons that point to why you should still be looking to email as your primary digital tool for business. Here are 8 reasons why email is still tops… It’s a Numbers Game More people have email accounts than they do social media accounts, and more people still purchase through email than they do through social media messages. Plus, the truth is that social networks are still limiting your ability to get to your audience even when they have liked your page. That’s because you don’t own your list of “fans… the networks actually do and that’s part of why you often need to pay to increase your visibility there. Email Is More Personal People pay more attention when they see their name. The love to see something specifically addressed to them. Email gives you the personalization options that social media simply can’t (at least for now!). When you send a social media message it is going out to all audience members with no personalization, which can make them feel rather generic. Even when you send a bulk email, you still have the ability to personalize it for each recipient. It’s More Businesslike With social media you have to contend with cat videos and baby laughing videos, but with email messages your audience has signed up to receive your business... read more

7 Copywriting Tips to Get Your Content Noticed

I’ve spent a fair amount of time lately talking to entrepreneurs about the importance of effective copywriting. I happen to love writing. I know, I’m weird. I get it…in fact, I embrace it. 😉 Most small business owners didn’t set out to be writers but unless you want to pay someone else to do it for you, it is a super important skill to develop. Your copy can make or break the effectiveness of your marketing. Here are some “cold hard facts” for you…when someone lands on your web site you have less than 30 seconds to capture their attention before they hit the back button. When they look at that postcard you put time and money into designing and printing, you have seconds before they toss it. Your email headline is the most important part of anything you send – if it’s not compelling enough, it doesn’t matter what’s inside. Your social media updates better be compelling or that link will never get a click (no matter how good the photo is). What do all of those things have in common? They depend on good copy. At best, crappy copy means no one pays attention to what you have to say. At worst it means you get reported as spam, unliked, deleted etc. The good news is that copywriting is a skill you can learn. Like so many other things in life, the more you do it, the better you get! Here are a few of my favorite copywriting tips… Don’t edit while you write. Sit down and write what you need to without thinking about it too much. When you are done, walk... read more

How to Use Social Media for Lead Generation

Chances are I don’t need to convince you that you want to have a social media presence for your business. You get why that is important, but are you making the most of your social media presence? Are you using it to generate new leads for your business? Social Media is an excellent tool to use to generate more leads. Where else do you have access to thousands of people right at your fingertips – it’s a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? Every type of marketing, no matter the goal, starts with the same thing: Know Your Audience You have to know everything you can about your audience. Who exactly are they? What is their sex? How much money do they make? What are their fears and concerns? What problems do they have that you can solve? You can get to know your audience by going where they are and studying them. Spell Out Your Goals You can’t start any type of marketing without a goal. In this case it’s lead generation. How many leads do you want to generate in what period of time? Exactly who do you want as a lead? What makes a perfect lead, and what would attract that perfect lead? Create a Content Strategy As they say, nothing is done without content. They don’t say that? Well, they should. Without content, you have no marketing strategy whatsoever. You’ll need to create content for your website/blog and social media that has the point of your... read more

2 Questions that Will Guarantee You Close More Sales

I’m sure you’ve heard the advice that as an entrepreneur it’s important to “know your numbers,” right? Most of the time people are talking about your financials but one other number it’s good to track is your closing ratio. Out of all of your sales conversations in a given week/month, what percentage do you close? For most of us, no matter what “your number” is, the answer to the question “would you like to close more sales?” would be a resounding YES. What if I told you that there are 2 magic questions you can ask at the start of any sales conversation that can significantly increase your chance of closing the sale? Curious? How ’bout if I add in that these 2 simple questions have a few other benefits too…they can also help you quickly identify those “tire kickers” who are just looking for free information but will never actually book with you AND the answer to these questions can dramatically improve your future marketing efforts? Seriously. These 2 simple questions are that important! So what are they? I posted the video below on my Facebook page with these tips. I got so many messages about it that I thought I would share it here (along with more info and details following the video!). Two Questions to Close More Sales There are 2 questions that you should be asking in every sales conversation you have and most entrepreneurs aren't asking either of them! I guarantee getting the answers to these questions will not only improve your closing ratio, but also make your future marketing a lot more compelling. Want to... read more